Ways to help your author friend sell a book

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Pass it on

Assuming, of course, that this is something that you want to do. Many of my friends have very little interest in my book, and this is absolutely fine. We are friends because we have a shared interest in something totally different. These tips are only for people who actually want them!

Talk about it

Not in an ‘I’m my friend’s unpaid salesperson’ way, because that’s a very good way to lose all your other friends, but just in a natural, ‘if we’re talking about books, my friend wrote a book [and it got published/won a prize/got a good review]’ kind of way. Word of mouth is a wonderful thing. Nobody can want to read a book if they haven’t heard of it. You get to brag about your author friend. Your author friend gets someone else hearing about their book. Apart from anything else, it builds credibility. The more people who talk about them as an author, the more seriously they get taken.

And by ‘talk’, of course, I also mean ‘Tweet, post about on Facebook, include in shelfie picture on Instagram, leave casually on coffee table when expecting company, etc’.

Lend it

This one divides opinions among authors. There is a school of thought that says that every book lent is a sale lost. I don’t agree with that. As a reader I can point to dozens of books that I’d never have bought at full price, but which I came across some other way (book swap shelf at work/charity shop/lent by my mother/Bookcrossing.com) and which I loved so much that I went on to seek out more by the same author.

As an extreme example, I know someone who shoplifted his first Discworld book – then bought all the rest of them full price. I don’t actually recommend this course of action, but it does go to show… something.

Anyway, if you buy my book and then lend it to someone else, I won’t mind at all.

Order it

Ask your library to get it in for you – then it might reach other people when you’ve finished it and taken it back. Authors do receive a small amount of money when their books are borrowed from libraries.

Or you can order it from a bookshop, and if bookshops get the idea that this is something that people want to buy, they might start stocking more copies, and other people might then see it and buy it. Well, we can dream.

Give it

Only to people you think might like it, obviously. Books can be surprisingly tricky presents, but, depending on the book and the occasion and the recipient, they can work well.

I’d recommend mine for: the person who’s about to go to university; the person who is simultaneously LGBT and Christian; the person who would benefit from knowing that LGBT Christian people exist; the person who likes Catherine Fox’s books. Extrapolate for the book that you have in mind. (You might have to read it first. You might not.)

If you’re fed up with having your own copy knocking around the house, then by all means give it to a friend or a jumble sale or charity shop. See ‘Lend it’, above, for my rationale on this – and if you want my opinion on which particular charity shop to give it to, see this post and extrapolate for your own home town.

Review it

The more (honest, balanced) reviews a book gets, the more credible it becomes. And for those of us who don’t get into the Times Literary Supplement, reviews by real people are particularly valuable. Review it on your blog, review it on Goodreads or LibraryThing or Amazon.

Nobody quite knows how Amazon works, but I have seen a hypothesis that if an author reaches a certain number of reviews, they start popping up in the ‘Customers also bought items by’ recommendations. (Authors currently popping up in this manner on my Amazon page are Kate Charles, Winifred Peck, Simon Park, and Kate Charles. I don’t know how many Kate Charles has sold to be there twice, or, indeed, if that’s got anything to do with it at all.)

In this case you really should read it first. Although with some reviews, one does wonder.

Nominate it

This is only really recommended if you have a thick skin, as it is a well-known fact that book clubs can get vicious. Favourite books, and books by favourite authors, can come out shredded. Having said that, selling a dozen copies all at the same time is really exciting for us small-time authors. Maybe nominate it and then stay in bed with a heavy cold when the time comes to actually discuss it? Or perhaps show up at the meeting the far side of several gins?

If you’d rather not be present when it gets shredded, then there are quite a few literary awards that accept nominations from the general public. If you think it merits an award, obviously, but your opinion is as good as anyone else’s. A nomination can make an author’s day. Actually winning something can make their year.

Any more ideas?

I’m sure I’ve forgotten something! Tell me in comments.

No, it *is* about enjoying it

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A very grainy photo of some books I’ve enjoyed. You might not enjoy these. That’s fine!

On Thursday I took part in a workshop for union learning reps, exploring ways of promoting reading and writing for pleasure in the workplace. One of the initiatives that they work with is the Reading Ahead challenge – members are encouraged to choose six reads (which could be anything from a haiku to War and Peace) and write a brief review of each of them. The idea is to make reading less off-putting, to demonstrate that it’s for everybody.

One of the ULRs told a story about someone who had managed to put one of her recruits right off joining in the challenge.

‘And what are you reading at the moment?’ he’d asked. She’d told him, had said, a little apologetically, that maybe it wasn’t the most intellectual thing in the world, but she was enjoying it.

‘But it’s not about enjoying it, is it?’ he said. ‘It’s about challenging yourself, learning something new.’

That person was wrong. WRONG.

It is about enjoying it.

I’m going to write that bigger:

It *is* about enjoying it

And if the person who said that it isn’t was the person I think it was, I’m going to tell him so when I next see him.

This person is also wrong, or, at least, missing the point spectacularly. If we try to make people read because it is good for them, they will never enjoy reading. It’s like eating enough vegetables, or getting enough exercise: if you do it because you think you should, you’re constantly fighting with yourself and sooner or later you give up because you just hate yourself so much for making yourself do it.

The world is full of things that we read because we have to. Bills. Textbooks. Contracts. Procedures. They are not fun. Why should we extend that misery to the rest of our reading life?

The more people read for fun – read because they genuinely enjoy it, because they would rather be reading than doing something else – the easier they will find it when they come to reading what’s dull, or difficult, but essential.

Can we enjoy reading challenging material? Of course we can. Personally, I have just downloaded Le Tour du Monde en Quatre-Vingt Jours – yes, in French – which is going to be a challenge, and also something that I will enjoy. As one of my friends says, ’embrace the power of AND’. We can also keep reading things that we’re not currently enjoying in the hopes that we will enjoy them eventually.

But to deliberately seek out things to read that we don’t expect to enjoy… no. No, thank you.

In much the same way as one gets tired of doughnuts very quickly if one eats nothing but doughnuts, it’s unlikely that people will read nothing but [that book you’re thinking of] and [that other book you’re thinking of]. And really, if they did, would that be such a problem?

The more we read – the more we read for pure pleasure – the more we will find our horizons expanding and our tastes diversifying. If we just let people read what they want to read, and keep reading what they want to read, they’ll probably end up reading something that comes up to the exacting standards of the person who terrorised that poor potential Reading Ahead challenge participant.

But that’s not the point. Enjoyment comes first. Life is too short to drag ourselves through things we’re not enjoying just because somebody thinks they’re good for us.

It is about enjoying it. In fact, enjoying it is the most important thing.

100 untimed books: dog-eared

27. dog-eared

27. dog-eared

It’s not surprising that cookery books are the ones that come in for the most punishment. This one gets referred to mainly for the Christmas Eve meal (several courses, most of them fish, in great haste, between the carol service and Midnight Mass) and flavoured vodkas (most of them go like this: dump flavoured component in vodka; leave to steep; strain).

100 untimed books

You Are Here: style and substance

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At least somebody knows where they are…

I’m half way through the latest set of edits on A Spoke In The Wheel. Latest of how many? I’ve lost count. It feels like about six, but it can’t really be as many as that. Three or more, anyway. And I am still finding scenes where it isn’t clear which room the characters are in, let alone whether they’re standing, sitting, or swinging from the lampshades.

Dialogue is easy for me. It’s the first thing that appears as the book begins to materialise. I start out with indeterminate blobs in an indeterminate landscape exchanging stinging banter with each other. Perhaps I should write radio plays instead. I have no regrets about my Write Whatever The Hell You Want policy, but sooner or later the time comes when I have to fill in the gaps. And that time is now. I’m working my way through A Spoke in the Wheelagain – and asking myself where people are, and what they’re doing, and then putting in things to indicate that.

I write a lot about characters who are stuck in their own heads. But heads are attached to bodies, and bodies have to be somewhere in space. I’ve had to think more about that this time around, since these particular characters have more reason than most to be aware of their bodies, but even so I keep running across scenes where I can’t tell whether people are in the kitchen or the living room, or which pub they’re in, or what’s happened to the character who must have been there three lines back, because they said something hilarious. Did they tidy themselves out of the way, and, if so, why?

The only way to fix it is piece by piece: adding in a chair here, a glass there, some TV noise in the background. And then, of course, I have to go back to the beginning and see whether my use of chairs and glasses and TV noise is consistent through the book. Every little change can have consequences, rippling forwards and backwards through the text. If I mention a coffee table in chapter 14 (because the bowl that held the jewellery that gets stolen in the burglary has to sit on something) then I have to go back to chapter 3 and make sure it’s there when my characters are eating pizza in front of the telly, or else explain how it comes into the house somewhere in between. It doesn’t come naturally to me, but it’s got to be done.

In a year or so I might try writing a murder mystery: something where I have to know exactly where everyone is, and exactly what they’re doing, all the time. In the meantime, I’m getting there. I am. On this edit, some pages have ended up without any red ink on them at all.

100 untimed books: driving

17. driving

17. driving

I don’t drive. I do cycle, though. So do many other people in my life. I bought this book for one of them as a birthday present and restrained myself with great difficulty from reading the whole thing before I wrapped it up.

Active Anglicans may well know Dave Walker from his work for the Church Times. His cycling cartoons are just as funny and well-observed.

100 untimed books