I went to my local homes and gardens shop the other day, looking for a lint roller. The man on the till explained that they did not stock them, as the peel-off sticky bits can’t be recycled. He offered me a clothes brush instead. I said that so long as it would get cat hair off the sofa that was fine with me.
I publish my paperbacks through Lulu. It can be a massively frustrating process, but I have yet to hear of any other print-on-demand service being noticeably better. There are two ways to get your books out there. Or one and a half, really, I suppose. You can sell them through the Lulu bookstore. You can also choose ‘global distribution’, which makes it available through all the big retailers.
The snag – and this has become much more of a snag in the five years since I started doing this – is that the big retailers also wish to take their cut along the way. Which is fair enough. But printing costs have gone up, and so, I think, has the cut, and the gap is getting wider and wider.
Take The Real World. The minimum I can sell it for on Lulu is £6.90. If, however, I want to put it in for global distribution I have to whack the price all the way up to £13.72. Which is a silly price, so I put it as £13.99.
So I was in the slightly ridiculous situation of having to charge four pounds more than I considered reasonable for a paperback in order to sell the item on a platform that made me feel skeevy (because it was almost always Amazon) to make a few pennies on the sale.
And then nobody was buying them. Quite reasonably. I wouldn’t spend fourteen quid on a paperback. (OK, I do spend thirteen quid on the Girls Gone By reprints of the Marlows series: but have you seen how much they go for second-hand?)
One solution would have been to dump Lulu and go with KindleDirect Publishing. Or go with both. I couldn’t face wrangling a third platform, so ‘both’ was out. And going exclusively with Amazon would have made me feel very skeevy indeed, and probably also have lost me a few sales.
(I don’t avoid Amazon entirely, but if I can get a book somewhere else, I will. For various reasons. And it does make a difference as to whether I get it in the first place. There are a couple of authors who’d be instabuy for me if only they weren’t Amazon exclusive. As it is, I only buy the books that really, really, really appeal to me.)
Anyway, I was fretting about this for months. Then Lulu emailed to say they were putting their prices up. And I realised: I could pull my books from everything except Lulu.
I know, I know. It doesn’t seem fair to react to ‘Lulu putting their prices up’ by ‘removing my books from everything except Lulu’. But see above. Lulu drive me up the wall, but they don’t make me feel skeevy. And actually, a company being honest about the true costs of something was surprisingly refreshing. Stuff does cost money, and if we’re not paying for it, chances are someone else is.
So. The best place to get paperback copies of my books is now Lulu. It’s worth waiting until they run a 10% or 15% sale, which they do quite frequently; this ought to go some way towards covering the cost of postage. (Alternatively, my mother has six copies of The Real World which I got sent to her address and then forgot to sell when I was there, and then forgot to take away with me. Sorry, Ma. Do you want to post them?)
The ebooks of the two Stancester novels are on Smashwords, from which you can download them in every format I’ve heard of and some I hadn’t. I have made my peace with their not being on Kindle: when these ones sell, it’s usually because someone’s enthused about them on Weird Anglican Twitter, and the denizens of WAT tend to be sufficiently net-savvy to track them down. A Spoke In The Wheel is still on Kindle. I have no idea why the others broke and this one didn’t, but for the moment I’m going to let well alone.
But what of my principled local homes and gardens shop? Well, I didn’t buy a lint roller. I didn’t buy a clothes brush, either, but only because I phoned home and discovered there was one on order. I did buy a garlic press, a potato brush, and an ash bucket in which to keep the dried cat food. The cat meanwhile, has decided that she prefers sitting on the windowsill, which is much easier to sweep.
Kathleen Jowitt 