How much is an honest review worth?

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There’s been some discussion recently about the fact that Publishers Weekly is now offering paid reviews to self-published authors – for $399 a pop.

No, I haven’t mislaid a decimal place. Four hundred – as near as damn it – American dollars.

As I remarked on Twitter, for that sort of money I’d expect wing walkers, and a solo extolling the merits of my book at the Last Night of the Proms.

Now, there are various schools of thought around paid-for reviews. I don’t buy reviews myself (except that one time when it was a friend trying to get a service off the ground), and, from the other side of the counter, I’ve recently resolved only to review books that I’ve bought with my own money. (Because a refusal often offends, but not nearly so much as the bad review that you would otherwise be posting.)

Actually, I do believe that most book bloggers are basically honest, and tend to say nothing at all if they can’t say anything nice. I’d recommend this pair of posts from Jo Linsdell and Lovely Audiobooks which debunks the myth that book bloggers are all rolling in free money. Which is hardly surprising, when most of them don’t charge.

And that’s the thing: whichever way you slice it, $399 is a lot of money. Do I believe that I’d get an honest review for $399? Perhaps. Do I believe that anyone else would believe it was an honest review? Perhaps not. To be blunt, the more an author spends on a review, the more flattering everyone else (and perhaps the author too) expects it to be.

But I think that what’s going on here is slightly more than paying for a book review (you can get them a lot cheaper on Reedsy or Fiverr or all sorts of other places, or so I understand) or even plain old advertising.

They’re selling credibility – or trying to. They’re offering you the chance to say, ‘This is my book, and a review of it has appeared in a Publishers’ Weekly supplement, therefore it must be good, right?’

The thing about credibility is that you can’t just rock up and buy it.  Sooner or later the reader is going to catch on to the fact that a Publishers’ Weekly review can be bought. Even if your book actually is as good as all that, the reader will look at some of the others (which, to be frank, are already looking a bit amateurish) and start to wonder… The lowest grade on offer is a C: that means that some truly terrible stuff is going to come out marked ‘average’.

You have to earn your credibility. And the way you earn it is by making your book good. As good as it possibly can be. Oh, it does appear that the review may include suggestions for things you could do better in the future. But you could spend your money on making your book good now, before you put it out into the world.

(The other thing about credibility is that it doesn’t, in itself, make any money. It takes credibility plus hard work. Actually, it’s mostly hard work.)

Here are some other things that a self-published author might – note, I don’t say should – do with $399:

  • get a really good cover… for the next few books
  • get a really good editor… for the next few books
  • get a really good typesetter, proofreader, publicist… oh, you get the idea
  • get really nice gin for the people who do those things for you but refuse actual payment
  • buy Facebook ads from here to kingdom come
  • buy a couple of dozen copies of the book from Amazon to push it up the sales rankings
  • buy a couple of dozen copies of the book and leave them on honesty bookshelves and railway station bookswaps (I have long wanted to do this, just for the hell of it)
  • go on a research trip for the next book
  • any other ideas?

I mean, don’t take financial advice from me. I’ve just spent a chunk of my most recent writing income on a rainbow skirt, but I think I’ll get a good deal more joy out of that. It cost me $35.00.

And yes, that decimal point is in the right place.

 

 

December Reflections 28: new book

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I suspect the prompt is really looking for ‘a book you received as a gift recently’, or ‘a book you picked up in the sales’. I was given a delightful selection of books for Christmas: see the picture. I’m most impressed by my youngest brother’s having found an orange Penguin edition of Racundra’s First Cruise.

But yes, I do happen to have a new book out this year. A Spoke in the Wheel appeared in May, after a lot of wibbling about whether it was going to be as good as the last one, and has been trundling along gently ever since. It hasn’t set the world on fire, but it’s had some decent reviews. Cycling friends have found it convincing and respectful. So have disabled friends. Sometimes I think it isn’t as good as the last one. Sometimes I think it’s better. Mostly I think I did with it what I wanted to do, and that really is as good as it gets, when it comes to books.

Fall In Love: autumn sale at I Heart Lesfic

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A heads up for fans of f/f fiction: I Heart Lesfic is hosting a very large sale over the next few days. There are over one hundred books up there, by more than sixty authors. Enjoy!

The eagle-eyed will notice that none of those authors is me. This is because Amazon refuses to recognise that I set Speak Its Name to free (in ebook form, at least) several weeks ago. Lulu, Kobo, the iBookstore and Barnes & Noble have all caught on, though, so help yourself. (And if you’re dithering, here’s a recent review to help you make up your mind.)

Blog tour, stages 13 and 14: guest post at Anne Bonny Book Reviews, and review at Odd Socks and Lollipops

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It’s the penultimate day of the blog tour! Today I’ve taken A Spoke in the Wheel to Anne Bonny Book Reviews, where I’ve got a guest post on the subject of writing about disability.

And there’s a review at Odd Socks and Lollipops, where Jenni says,

Polly really made the novel for me, and the way in which she is written is so perfect. As a person who suffers with a chronic illness I could so relate to Polly and her experiences. It was so wonderful to see a disabled character written in the story and not have their narrative be there as a prop or so that they could be miraculously fixed. Instead Kathleen has created a wonderfully well developed character who highlighted both to Ben and the reader then challenge that every day life is for some.

You can read the whole review here.

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Blog tour, stage 10 and 11: a night in with Linda, and review from A Cornish Geek

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There are two stages on the blog tour today. First of all, take a look at Linda’s Book Bag and stay in with us – we’ve got cake!

Staying in with Kathleen Jowitt

And then head on down to Cornwall, where Emma has reviewed A Spoke in the Wheel at A Cornish Geek. She says,

When I received the PR for this book I was intrigued and drawn to the idea of second chances and redemption. Once I got stuck into the book, however, it was a different theme which kept me hooked: that of having your whole life mapped out and having it all taken away.

Read the review here.

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Blog tour, stage 8: review at Reflections of a Reader

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Stage 8 of the blog tour for A Spoke in the Wheel, this time at Reflections of a Reader, where Leah says,

I don’t particularly have much interest in cycling but something about the blurb for this one drew me in and I am so glad that it did. I read this book in a couple of sittings, it was addictive and written excellently.

You can read the whole review here.

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